We're always told not to judge books by their covers, but how else do we decide how to buy them? (I mean, besides the obvious of asking someone who has read it).
The short answer? Well, yes, they do. The long answer? Well, not really. No, not at all.
We all know the phrase, but does it really apply these days with Snapchat and Instagram around?
Before you ask how to be successful, you need to know what success is. So what is it, then?